Whether you want to build a start up, help manage a corporation or create better lives for others working at a NGO, you will need to understand both business and technology.
Technological change is altering industries and businesses, creating both threats and opportunities that require a mix of digital systems insight and fundamental business skill to navigate.
Our new Bachelor of Digital Business, one of only two degrees of its kind in Australia, will prepare you for a career as a digital business specialist, able to unlock technology to improve business performance. As a graduate, you will be able to combine skills in programming, data analytics and cyber security with a practical understanding of business management, law and marketing principles to make a strong contribution to many organisations.
Undertaking a Bachelor of Digital Business degree will give you capabilities that are in high demand across a range of industries and sectors, with the ability to help solve a huge range of digitally-based business problems.
You can study the Bachelor of Digital Business at Gold Coast Campus or online.
Graduates from generic business degrees typically work in the areas of advertising, marketing, public relations, product management, international business, human resource management, investment, banking, accounting and finance. The Bachelor of Digital Business will produce graduates with career opportunities in these areas but also in a broader range of careers including as business analysts, programmers, multimedia developers, systems analysts, software engineers, project managers and web developers.
Students who choose to study the Internship major undertake workplace experience, in Australia or overseas, within their chosen industry sector.
Core units cover management, marketing, business law, web development, entrepreneurship and innovation, e-commerce, user experience, programming and cyber security.
Student choose a major from the following:
Assessment may be in the form of essays, reports, audio or video presentations, online quizzes, case analyses, and examinations.
On-campus students experience a variety of teaching approaches including lectures, tutorials, online activities and video-linked or podcast virtual classes. The method of teaching may vary from unit to unit.
Our online study option is highly interactive and strives to promote collaboration and a sense of community. Students may receive a combination of podcast or video-linked lectures, electronic study materials, workshops, online discussion forums and virtual classes. The method of teaching may vary from unit to unit.